Bulk SMS is widely used for promotional services. It is known as a very important marketing tool. You can come up with a new offer for your store and inform your customers about the same in just a matter of minutes. It is very useful for updating your customers about different information related to your business. You could use this platform to entice your customers and get them to do more business with you. This is one of the very important ways of sending bulk SMS.Benefits of promotional SMS are that it is cost effective and businesses can get quick responses from their customers.
Transactional sms: One of the other ways to send bulk SMS is to send transactional SMS. This type of template is used when you give customers their login details. You could also use this to give your customers particular information.For example- if you are a university and would like to send messages to the parents of your students about their marks, you could make a basic template that you could use time and again.Benefits of transactional SMS is that they offer speedy delivery and go with a sender ID. They also go to individuals who have opted for DND. What the person sending the SMS needs to do is, design a template and get it approved by TRAI. After the approval, sending messages becomes easy.
Whether you are inserting web links, attachments, surveys, tickets or mobile web pages in your SMS messages, link tracking allows you to capture extensive usage metrics while keeping the URL length in check. These short links not only save precious real estate in your message, but also allow you to benefit from deep insights into your customer behavior and which campaigns are really paying off. Get detailed reports on the click through rates of your campaigns, who opened the links at what time, the device characteristics. With more data to describe your customer, you can now take a more fact-based approach while devising your marketing campaigns.
Setting up a tracker is as simple as entering your web URL into the link tracking service and sending your message. Messenger tracks and reports the metrics as and when the links are opened by your customers.
